![]() ![]() ![]() TikTok is home to dermatologists, teachers, doctors, financial advisors, dietitians, journalists, scientists, voice coaches and an array of other wonderful professionals. However, if we can be diligent enough to seek out the professionals, TikTok can teach us a wealth of information – and it doesn’t all have to be feta pasta and renovations. Images: merfin/Adobe with I can’t wait to see some changes□□ #exercises #5min #foryou #letsfaceit #health ♬ carrieberkk ab workout - Carrie Berk “TikTok offers a suite of creative tools and we would be short sighted not to be looking at how we can engage with those tools.” For me, TikTok is one of those menu items,” he said.Īccording to Dr Wilson-Barnao, by reaching students on the platforms they are already using, educators are instantly increasing the likelihood of engaging students in the course content. “What the COVID-19 pandemic has forced us to do as educators is give students a menu of options in which they can best connect with us. Dr Wilson-Barnao is a UQ media expert and recent author of a book chapter on TikTok algorithm culture, and Dr Middleton is a UQ Business School Senior Lecturer and researcher who has begun using TikTok to share course theory with his students ( you can check out his videos here).įorget about learning for a second, Dr Middleton believes TikTok offers new opportunities for educators to teach. We spoke to UQ experts, Dr Caroline Wilson-Barnao and Dr Stuart Middleton to find out. But, when pretty much anyone can post on TikTok (you literally just download the app and accept the T&Cs) can we really trust what we’re learning from the platform? Or would attempting to learn on TikTok simply equate to scrolling through an addictive array of misinformation? So, TikTok is clearly encouraging its community to create and consume learning-centric content. That’s the power of #LearnOnTikTok – when you also add a few million dollars funding to it, that is.īecause, in addition to the hashtag, TikTok has funnelled US$50 million into a creator fund for educational content commissioning experts and institutions, such as the University of Cambridge, to create informative videos for the platform. Imagine the power of being 101 times more popular than the ability to clear supermarket shelves of feta and encourage millions of people to recreate the same dish globally. #LearnOnTik has 90 billion views – that’s literally 101 times more views than #fetapasta!! So, by choosing one hashtag to elevate within their algorithm, they are directly influencing the content created on their platform.įor context, remember the viral feta pasta recipe that came out of TikTok earlier this year (if you’re under 30, I’m hoping you’re nodding right now)? Well, its associated hashtag, #fetapasta, has 888 million views. They know that creators will tailor their content in response to trending hashtags. In launching the #LearnOnTikTok campaign, TikTok knew the power of the hashtag. So, where does learning fit into that? The power of the humble hashtag Just in case you’re not one of the 34 per cent – or haven’t contributed to the app’s 1 billion+ downloads – TikTok claims to be the “leading destination for short-form mobile video” with a mission to “inspire creativity and bring joy”. In fact, more than 34 per cent of the platform’s audience is over 30 years old.
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